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Small charges add up to a line in your budget you never chose. An afternoon audit finds them, and a calendar keeps the next one from surprising you.

In this article
  1. Why yearly plans are the sneaky ones
  2. An afternoon audit
  3. Four questions for every line
  4. Make the renewals visible
  5. Keep it up

Nobody decides to spend a few hundred euros a year on tools they do not use. It accretes: a free trial that converted, a plugin you needed for one project, a storage plan that grew, a font licence that renews on a date you have never noticed. Each one is small. Together they are a line in your budget you never chose.

Here is a way to find them all in an afternoon, and to stop being surprised by the next one.

Why yearly plans are the sneaky ones

Monthly charges are easy to notice, because they come every month. A yearly plan hits once, on a date you will not remember, for a number that looks large in isolation and negligible when you first agreed to it.

The fix is to stop thinking about the charge and think about the month. A yearly plan is one twelfth of its price, every month, whether or not the money leaves that month.

  • A €144 design tool billed yearly is €12 a month.
  • A €119.88 storage plan billed yearly is €9.99 a month.
  • A €186 domain and hosting bill is €15.50 a month.

Add those to a €28 creative suite, a €10 notes app and a €9.99 music service, and six unremarkable subscriptions come to about €85 a month. Not one of them felt expensive when you signed up.

Stop thinking about the charge. Think about the month.

An afternoon audit

Kreativo does not connect to your bank, so this part is manual. That is fine, because you only do it once.

  1. Read your statements. Go back twelve months on the card you use for work, and highlight every recurring charge. A yearly plan only shows up once, so twelve months is the minimum.
  2. Search your inbox. Try “receipt”, “renewal”, “your subscription”, “invoice”. The renewal reminders you ignored are a map.
  3. Check the places subscriptions hide. App store subscriptions, browser extensions, cloud storage, domain registrars, and the plugins inside the software you already pay for.
  4. Write each one down with four things: what it costs, how often it bills, when it next renews, and what category it belongs to (software, fonts, hosting, cloud, productivity, and so on).

That is enough to see the whole picture. It is also the set of fields on Kreativo’s Add subscription form: service, cost, billing cycle, next renewal, category.

Four questions for every line

Go down the list and ask, for each subscription:

  • Did I use it in the last sixty days? If not, why does it exist?
  • Does a client pay for it? If a tool exists for a specific job, it may belong on that job’s costs rather than your own.
  • Is there a cheaper way to pay? Many tools discount an annual plan against a monthly one. Some can be shared, or downgraded.
  • What happens if I cancel it and need it next month? For most tools, the answer is “I pay again”.

You will probably keep most of them. You will also almost certainly find one or two that make you wince.

Make the renewals visible

The other half of the problem is timing. A cancellation you decide on after the renewal has already charged you is a refund request. A cancellation you decide on a week before is a non-event.

So put the renewal dates somewhere you will see them. In Kreativo, each subscription’s next renewal appears in the Calendar next to your job deadlines, with the same colour code: red when it is within two days or already past, amber within seven. And because subscriptions feed the Budget automatically, they are never entered twice. Add a subscription once and it shows up in the monthly cost, the calendar and the budget.

Subscriptions: each service's monthly equivalent, the yearly total and a breakdown by category.

When a renewal date has passed, you can roll it forward to the next period with one click, rather than editing the date by hand.

Keep it up

Do the audit once. Then, when you sign up for anything new, add it the same day, while you still remember the renewal date. A subscription that is in the list on day one cannot ambush you on day three hundred and sixty-five.

Written by

Kreativo team

Notes from the people building Kreativo, a finance dashboard for freelance creatives.